The 100 Percenters was founded by Grammy-winning songwriter/entrepreneur Tiffany Red in July of 2020. Red went viral in June of 2020 after speaking out on her Instagram about how poorly she was paid for Kpop hit "Boss" by SM Entertainment boy band NCT. The conversation online quickly grew and attracted powerhouse singer-songwriter Blush, as she also experienced similar struggles as Red. Together Red and Blush began speaking out about unfair pay for songwriters. Their stories began to encourage others to tell their stories, and the movement started to form naturally. The name 100 Percenters was inspired by the split sheet, an agreement songwriters and producers sign that states their share of the publishing on a song after it is created. The shares always total are to 100 percent. Red wanted to make sure the organization's name spoke to everyone to all the creatives behind a song.
WHAT DO WE DO?
In 2021, The 100 Percenters advocated for the ten songwriters stuck in outdated publishing contracts over 10+ years old between Sony Music Publishing and UMPG. So far, four writers have been released. One writer has renegotiated. And five writers are still in negotiations. In addition, we collected over 2,450 signatures on a petition demanding fair access to publishing, points, fees, and per diem. We launched our membership and merchandise, which is helping fund our initiatives to help the members of our community who are having financial difficulties.
The 100 Percenters is a 501 c3 organization. We advocate for all music creatives with a focus on BIPOC (Black, Indigenous, People of Color) and marginalized creatives. Our goal is for all music creatives to have equitable access to opportunities, revenue streams, education, and support.
MEET THE TEAM
Founder & Executive Director
Associate Director & Advisory Board Member
Board Member &
LGBTQ+ Committee Chairperson
Associate Director & Board Member
Outreach Committee Chairperson