Published By: Music Business Worldwide
Written By: Jack Needham
The weekly artist event series kicks off on Clubhouse on May 26 and will be hosted by DJ, producer, and former MTV host Jasmine Solano, who will be joined First on SoundCloud 2021 artists including Charmaine, Ela Minus, Kid Quill, Lourdiz, Otis Kane, Payday, Sofia Mills, and SoFaygo.
As part of this new accelerator program, SoundCloud says that artists will invite collaborators, friends and fans each week to join in live conversations and connect artists with musicians, influencers, entrepreneurs and industry leaders.
The full conversations will also be available to fans on the artists’ SoundCloud profiles following the event.
Launched in March 2021, First on SoundCloud’s accelerator program focuses on investment in artist careers and generating long-term success for musicians.
Powered by SoundCloud’s artist development experts, creator resources, artist-to-fan communities, and its editorial team, First on SoundCloud works closely with artists to produce “memorable, authentic, career-making moments”.
The First on SoundCloud Clubhouse schedule kicks off on Wednesday, May 26 with rapper SoFaygo, and will later welcome artists including Lourdiz, Payday, Otis Kaneand more every Wednesday until July 21.
Times will be announced each week on SoundCloud’s social channels and on the First on SoundCloud editorial platform.
“I KNOW FIRST HAND AS AN ARTIST THE IMPORTANCE OF SHARING YOUR STORY AUTHENTICALLY.” JASMINE SOLANO
Jasmine Solano said: “I’m so excited to connect live with these First on SoundCloud artists, who represent such a diverse range of backgrounds, identities, and sounds.
“I’m really looking forward to the amazing conversations and, as a fan myself, getting to know them better.
“I know first hand as an artist the importance of sharing your story authentically, and that’s what I will aim to bring forward in this — real, raw conversations that give fans a true picture of each artist and the journey it took for them to arrive where they’re at now.”
“THE DROP-IN, ALL-TALK EXPERIENCE ON CLUBHOUSE, AND SOUNDCLOUD’S DYNAMIC FAN COMMUNITIES, BOTH SHAPE TODAY’S CULTURE.” LEON SHERMAN, SOUNDCLOUD
Leon Sherman, Director of Editorial at SoundCloud, said: “The drop-in, all-talk experience on Clubhouse, and SoundCloud’s dynamic fan communities, both shape today’s culture.
“We’re bringing these influential worlds together, the wider community and the artists’ day ones, to go deep into the creative process and help build long-term career success.”