Founded in 2020 by hit songwriter and entrepreneur Tiffany Red, The 100 Percenters is home to a 501(c)(3) nonprofit, advocacy organization, and mission-driven media platform built for music creators by music creators. We exist to protect, uplift, and amplify the voices of the people behind the songs.

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Our work is threefold. Through our nonprofit, we give back to the music creative community. Through advocacy, we fight for fair pay, equity, and safe working conditions. Through media, we tell our own stories and report the news that impacts music creators, 100% unapologetic and creator-centered, ensuring the narrative of music makers is written by us, not for us.

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Together, our giving, advocacy, and storytelling fuel a movement for systemic change, while building a platform that makes music creators more visible and valued.
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Since our founding, our nonprofit foundation has raised nearly $400,000 through partnerships and grassroots support to fund our advocacy and programs that fill critical gaps where the industry fails. And we are just getting started.
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We show up for music creators with 100% intention and 100% impact.