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About us

For the people behind the music

The 100 Percenters is a music creator advocacy organization dedicated to evolving the standards of the music industry.

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Creators holding signs outside Spotify, including ‘Dear Spotify, pay the music creators who built you’
Creators rallying outside Spotify for fair pay
What we do

Valued, protected and heard

Founded in 2020 by hit songwriter and entrepreneur Tiffany Red, we advocate for songwriters, producers and artists, and make sure the people behind the music are valued, protected and heard.

  • Fair compensationPushing labels, publishers and platforms to pay creators what their work is worth.
  • Safe spacesHolding the industry accountable for safer workplaces and studio sessions.
  • Creative protectionsStanding with creators in contract fights, royalty recovery and copyright battles.
A 501(c)(3) nonprofit

A direct resource for music creators

We provide grants, programming and initiatives that strengthen the creative community and build long-term opportunities for music creators.

10+Music creators freed from outdated major contracts.
40Grants committed to working music creators, with more to come.
20K+Music industry professionals in our community.
$500KRaised for creators through partnerships and grassroots support.
What makes us different

If the space doesn’t exist, build it.

We respect the work of other advocacy organizations, and we’re clear about what makes us different.

Other organizations focus on policy. We focus on changing industry standards, because the way companies treat creators today shouldn’t have to wait for legislation to catch up.

We partner with the companies and institutions that shape the music industry to build new programs, better systems, and fairer ways of working together.

100% intention. 100% impact.

Join us, or power the work with a gift.

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